Visit North Carolina
Vist NC unifies and leads the state in positioning North Carolina as a preferred destination for leisure travel, group tours, meetings and conventions, sports events...
For Real, Visit NC
Everything about North Carolina is authentic. Even our state motto, Esse Quam Videri, emphasizes the value we place on being, rather than seeming. Deeply authentic trips and travel discoveries are out there.
Learn MoreA Statewide Tourism Effort
Relationships with all 100 counties continue to drive tourism, aiding economic development and commerce. Meanwhile, partnerships with destinations, attractions, lodging and dining properties, and associations remain key to North Carolina’s success.
Visitors Are Boosting Small Business
Nearly 50,000 North Carolina businesses produce goods and services to support tourism and hospitality. Travelers contribute more than 25 percent to their total products and services.
A Substantial and Hospitable Tourism Workforce
More than 227,000 North Carolina residents are directly employed by the tourism and hospitality industry. Spending by travelers across the state directly supports these jobs. In fact, the visitor economy accounts for 6.2% of total employment in NC.
Programs Promoting Tourism
Visit North Carolina includes programs designed to drive travel and economic vitality in the state. Its travel, film, retirement, and sports programs have dedicated staff and resources to grow engagement with their respective audiences.
Tourism Resources
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The North Carolina Travel & Tourism Coalition
The Coalition works to maintain a healthy environment in North Carolina for the continued growth and development of the travel and tourism industry, which is...
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The North Carolina Travel Industry Association
The North Carolina Travel Industry Association provides resources for anyone interested in issues relative to North Carolina‘s travel and tourism economy.
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The North Carolina Restaurant & Lodging Association (NCRLA)
NCRLA is the uniting force of the North Carolina hospitality industry. We impact legislation and policies, cultivate relationships, and provide valuable resources to help members...
Contact Us
Heidi Walters
Director of Tourism Partners and Industry Relations
Email heidi.walters@visitnc.com
Phone 919.447.7762
Andre Nabors
Industry & Community Relations Manager
Email andre.nabors@visitnc.com
Phone 919.447.7771
Dana Grimstead
Tourism Marketing Project Manager
Email dana.grimstead@visitnc.com
Phone 919.447.7761
Veda Gilbert
Senior Public Relations Representative
Email veda.gilbert@visitnc.com
Phone 919.447.7809
