Experience All That North Carolina Has to Offer

North Carolina offers a rich variety of distinctive experiences for visitors and the spirit of collaboration within our state’s travel industry is also unique and extraordinary. Visit North Carolina builds on the state’s brand promise of Richer Experiences. North Carolina is the state where travelers can get the most out of the trips they take by visiting places where they can feel and experience things more deeply to truly be more in touch with themselves.

Statewide Success

Partnerships with all 100 counties across the state continue to drive and grow tourism’s success, helping fuel economic development and commerce in North Carolina.

Positive Impacts to Local Businesses

Nearly 45,000 North Carolina businesses produce goods and services to support visitor demand, with travelers contributing more than 25 percent to their total products and services.

Substantial Workforce

The industry directly employs more than 230,000 North Carolina residents.

Wide Reach

Visit North Carolina includes programs dedicated to core audiences that drive travel to and economic vitality in the state. Each program has dedicated staff and resources to manage and grow engagement with their respective audiences.

Domestic Travel: Focuses on leisure travel from out-of-state visitors

International Travel: Reaches international audiences for leisure travel

Film: Promotes film production in North Carolina and film-inspired tourism

Retire: Reaches adults 55+ to promote North Carolina as an ideal retirement destination

Sports: Encourages amateur and professional sporting events to travel to North Carolina Group

Travel: Promotes travel to the state among group tour operators

Get Back to a Better Place

Visit North Carolina

A visit to North Carolina is a celebration of the good life. Where breathtaking mountain views help you breathe easier, vibrant cities recharge you and coastal backdrops uncover your inner peace. Reconnect with family and friends and in the places that mean so much to us all. Every trip to North Carolina helps you Get Back to a Better Place.

Industry Support

The North Carolina Travel & Tourism Coalition
A private, nonprofit trade association of professional sports teams, leading resorts, popular attractions, convention and visitors bureaus, and other business organizations throughout North Carolina, all working together to promote public policies that encourage the growth and development of our state’s vital travel, tourism, and hospitality industry.
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The North Carolina Travel Industry Association
Provides resources for anyone interested in issues relative to North Carolina‘s travel and tourism economy. The association is open to anyone interested in becoming a member, but most are local businesses or statewide organizations that thrive on the tourism economy.
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The North Carolina Restaurant & Lodging Association (NCRLA)
The NCRLA is the uniting force of the North Carolina hospitality industry, bringing together restaurant and lodging establishments and partners who support our community; impacting legislation and policies; cultivating relationships and providing valuable resources to help members run their businesses.
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Travel South USA
The official regional destination marketing organization for the southern United States. The non-profit organization promotes travel to and within its member states of Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia. Travel South USA serves as an information source for journalists, tour operators, retail travel agents, and other travel professionals.
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Do you have a potential investment in Tourism?

Click here to connect with our Business Development Team.