With majestic mountains in the west and pristine beaches in the east, it’s no wonder that outdoor recreation in North Carolina generates $28 billion in consumer spending annually. An economic powerhouse with exceptional landscapes in every direction, North Carolina offers a diversity of outdoor recreation opportunities parallel to none.

150+ Million Customers within a day120,000+ Direct jobscontributes more than $10 billion annually to the states GDP

Foundation for a strong outdoor recreation economy

North Carolina’s Outdoor Recreation Industry Office works to grow and support the outdoor recreation economy at the state level through collaboration with existing outdoor businesses, local governments, and communities who rely on a richly diverse outdoor recreation landscape. The office focuses on economic development, education and workforce training, conservation and stewardship, and public health and wellness, to ensure the state’s strategic growth as a place where outdoor businesses and recreation communities can thrive.

Boats on Display in Warehouse

Economic Development

Man Working on Microscope

Education & Workforce Training

Woman and Dog Hiking in Nature by Waterfall

Conservation & Stewardship

Family of Five on a Walk in the Park

Public Health & Wellness


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“Operating a company in the Outdoor Industry from North Carolina is just a natural fit. There is no better place in eastern North America to enjoy the outdoors. Add that we are a one-day drive from 70 percent of the US population, and you’ve got the best outdoor business climate imaginable.”

— Tom Dempsey, Founder and Chief Innovation Officer, SylvanSport


Business Development


For more information on the North Carolina Outdoor Recreation Industry, please contact:

Business Development