Export Coffee Talk | How to Market Your Business

Join us for our next Export Coffee Talk on May 29 from 10-11am EST for insights on How to Market Your Business: From Brand Development to Amplification.

For a business, setting the foundation for your brand before marketing yourself is critical. Once you have developed the fundamentals of your brand to include messaging, values, and visuals, you are ready to embark on your marketing strategy. In this talk, you will be guided through the steps of developing the foundation of your brand and the next steps of amplifying your brand through visual assets, digital marketing, and public relations. Establishing these key pillars will boost your company’s chance for successful outreach to international markets.

Some topics that will be covered include:

• Why is it important to build a brand?
• What is the difference between branding and messaging?
• What goes into building a brand?
• What are some methods to amplify your brand?
• What is messaging used for and why is it essential before moving into amplification?
• What are common pitfalls to avoid when building a brand and crafting messaging?
• How do you start a marketing strategy?
• What are some elements of a thoughtful marketing strategy?
• How can you better understand the components of digital marketing?
• Does content quality matter?
• What is the difference between organic social media, paid social media and public relations?

Register Now

About the Panelists

Vanessa Donohue is the Vice President at Antenna Group, a global, integrated marketing and PR firm. With 12+ years of experience in healthcare communications, Vanessa has crafted compelling narratives for a variety of companies to engage target audiences. Her expertise spans from Fortune 500 companies to startups in the B2B and B2C sectors. Based here in Raleigh, North Carolina, Vanessa is not only passionate about her work, but also enjoys exploring the vibrant local food scene in her free time.

Felicia Trujillo is the CEO and founder of Food Seen, a boutique marketing studio that has catered to local, national, and international food businesses for over a decade. She’s a mentor at the N.C. State Entrepreneurship Clinic and SKEMA business school. Additionally, Felicia serves as a board member for the Downtown Raleigh Alliance and is a partner at The Kitchen Raleigh, a collaborative workspace. She also holds a bachelor’s degree and an MBA from Pepperdine University.