Export Coffee Talk | Making the Most of International Marketing

Join us for our next Export Coffee Talk, “Making the Most of International Marketing” on August 28 from 10:00 to 11:00 am EST. Led by the EDPNC’s Mexico Office, this webinar will share a mix of quick tips and longer term perspectives for marketing your business internationally.

Building brand awareness, product recognition, and communicating our value proposition often takes time and develops organically in our home market. However, when entering international markets, we often start as unknown players while aiming for a quick return on investment. How can we proactively spread awareness of our company in unfamiliar cultures and markets where we have few connections and limited experience? Our panelists from Mexico will share examples from their market, providing guidance that is relevant globally.

Key Questions for Discussion

• I don’t spend much on marketing my company in the US. How and how much can I justify investing in international marketing?
• In what ways can marketing make my international business development networking and my sales calls more effective?
• What are the most cost-effective strategies for marketing my company to international customers?
• My local reps and distributors obviously know the market better than my company does; if they lead our local marketing initiatives, how do I need to support them?

Register Now

About the Panelists

David Mimila, Online Marketing & Content Director, Ixtin Agency

David has close to 15 years of experience in digital marketing both in direct response and brand building efforts. In 2008 he moved from Mexico to Canada, leading the client acquisition efforts in global markets for one of Canada’s tech leaders managing one of the top 5 direct-response media-spend budgets in the country. In 2014 he returned to Mexico where he founded Ixtin Agency, a marketing and content agency focused in building client’s presence in social media and organic positioning through engaging content while directly impacting business objectives. The agency has contributed to the successful launch of startups and the growth of established brands alike.

Alberto Torres, Digital Experiences & Brand Director, Ixi Studio

Originally from Sinaloa, Alberto graduated with high honors from The Art Institute of California in 2005, concentrating in Digital Arts, which was followed by experience at top interactive agencies in San Diego, producing creative work for well-known US clients such as Marriott and Bratz dolls. In 2010, Alberto moved to Mexico City to seek new inspiration and founded Ixi Studio, where he has successfully brought international and local brands to life through exceptional digital work. Additionally, Alberto has showcased his talents at international startup events like Campus Party, where his project won best of show in 2014 (over 10,000 participants).

Mary Claire Whitaker, Director, EDPNC Mexico Office and Managing Consultant, Neighbors International

Mary Claire has been living in Mexico City full-time since 2009, having relocated when transitioning out of an early career in advertising at the Martin Agency in Richmond, Virginia. While at Martin she supported 180-million-dollar annual ad investment planning and media placement for clients like Alltel, UPS and Thomasville Furniture. Since 2011 she has focused on market intelligence and facilitating international business development relationships for small, medium and large companies in the Americas. She founded the business development consulting firm Neighbors International in 2013 and was soon joined by her business partner Fania Rodriguez. As EDPNC’s Mexico office, they have been helping North Carolina companies export into Latin America, and especially Mexico, since 2021.