Mastering Global Expansion | Trade Shows

International trade shows present invaluable opportunities to connect with potential customers, distributors, and industry leaders—but only if approached with a strategic plan. Without proper preparation and follow-up, companies risk wasting time, money, and opportunities. The Economic Development Partnership of North Carolina (EDPNC) continues its six-part webinar series with a session dedicated to helping you maximize the return on your international trade show investments. Join us to learn how to make every trade show a powerful driver of global growth.

Join Zach Selch, international sales expert, mentor, and author, for a 90-minute strategy session on September 17 from 10-11:30 am. With decades of experience leading international sales efforts and executing high-impact trade show strategies, Zach will share actionable insights on how to prepare, engage effectively, and follow up to convert leads into long-term business relationships.

Topics Covered:

• Trade Show Preparation – Learn how to set clear objectives, select the right events, and prepare your team for success.
• Maximizing On-Site Impact – Discover proven techniques for attracting the right visitors, engaging effectively, and making lasting impressions.
• Following Up for Success – Develop a structured follow-up process to nurture leads and turn trade show contacts into real business opportunities.
• EDPNC Resource Highlight – Explore available resources to help North Carolina businesses leverage trade shows for international growth.

By the end of this session, you’ll have a strategic framework to ensure your international trade show participation delivers measurable results and accelerates your global expansion.

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