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Showcasing North Carolina as the best state for business.
Our Impact
The EDPNC's award-winning ‘All in North Carolina’ integrated marketing campaign entered its third year and continued to generate a high level of engagement despite funding for the program expiring on June 30, 2025. At the time of publication of this report, the EDPNC is hopeful that additional funding from the North Carolina General Assembly can be allocated to continue advertising.
Despite not being active for the full year, the ‘All in North Carolina’ campaign continues to drive leads to our Business Development team. So far, the campaign has generated an estimated economic impact of $149 million for the state – nearly five times the initial $30 million allocated to EDPNC by the North Carolina General Assembly.
798M
Overall Impressions
267M
Total Engagements
10.6K
Leads Generated
Back on Top
In 2025, North Carolina was named the No. 1 state for business for the third time in four years by CNBC. To celebrate the honor, EDPNC coordinated a grass roots ‘Mini Billboard’ social media campaign to raise awareness throughout the state. EDPNC made several mini billboards, invited local economic developers to participate and shipped them out across the state so the local teams could stage photos of it in their community and explain how they play a role in making us the top state for business. The campaign attracted significant interest online, generating more than 4,000 engagements.
PR Wins
News of companies locating and expanding in North Carolina reached a global audience in 2025. Through work with our public relations firm, we earned 209 national and international placements across different news outlets for a combined total of publication-wide audience of 1.18 billion. Highlights include an exclusive in the Wall Street Journal about JetZero’s plans to build a new aerospace factory in Greensboro that will eventually employ 14,500 people, as well as placements in the New York Times and Nikkei Asia.
A Decade in the Making
In early 2025, the EDPNC celebrated turning 10 years old as an organization. The marketing team ran a print and social media campaign to celebrate the achievements of the EDPNC, and the campaign garnered over 16,000 engagements, including 2,000 webpage views and over 13,000 social media engagements.
