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Showcasing North Carolina as the Best State for Business
Our Impact
The EDPNC’s award-winning “All in North Carolina” integrated marketing campaign entered its third year and achieved some important milestones in 2024. Since launching nationally in 2022, the advertising campaign delivered more than half a billion impressions and become a steady source of business attraction and expansion leads for the state. Captivating messaging and targeted media strategies have resulted in five project announcements originating directly from the campaign.
232M
Overall Impressions
7.2M
Total Engagements
3.9K
Leads Generated
The North Carolina Digital Experience
The EDPNC launched a new website in May 2024 with a focus on enhancing technical functionality and user experience. Since its launch, the site has increased site traffic by 26% and earned several industry awards for innovative design and UI/UX.
Increasing Media Coverage for North Carolina
The team also promotes North Carolina for business attraction through a global public relations strategy. In 2024, North Carolina garnered 82 pieces of media coverage, including features in The Financial Times, Fortune and Nikkei Asia, and reached an international audience of 1.29 billion readers.
Hurricane Helene Response
In the final months of 2024, marketing efforts shifted to address the impact of Hurricane Helene, providing immediate information and access to resources for affected businesses in Western North Carolina through our website, social media and Existing Industry communications.
The team developed a new campaign, “And so, we move forward!” to convey to out-of-state business audiences that, while many communities were reeling from the impacts of the storm, most of North Carolina was still very much ‘open for business’ and not to be overlooked for expansion opportunities.
