Export Coffee Talk | Using Digital Outreach to Increase International Sales

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Join us Thursday, November 9, for our next Export Coffee Talk, “Using Digital Outreach to Increase International Sales.”

Grow your export sales and brand recognition by creating a digital outreach strategy supported by the EDPNC’s State Trade Expansion Grant (STEP) Program. Representatives from small North Carolina companies—recipients of export-related awards and leaders in North Carolina’s export community—will explain how they harnessed the power of digital outreach to foreign markets and used the STEP grant to help them achieve these goals. Online outreach providers and experts will also explain some of the strategies that can be used to reach potential new customers.

Speakers in this webinar include:

• Lisa Bamford, Director of Business Development and Global Markeitng, Sciencix, Inc.
• Jonathan Szucs, General Manager, Advanced Superabrasives, Inc.
• Aaron Lympany, Founder, Rhymes Video
• Susanna Hardy, Chief Content Officer, IBT Online

More about the panelists:

Lisa Bamford is Director of Business Development and Global Marketing, Sciencix, Inc. Sciencix Inc. is a manufacturer of parts for High Performance Liquid Chromatography and Mass Spectrometry instruments, which are used in critical research in laboratories across categories such as pharmaceutical drug development, biotechnology, forensic and toxicology, agriculture and environment, energy and fuels, and food and beverage science. Sciencix recently won the 2023 U.S. SBA’s National Exporter of the Year Award in recognition of their excellent support to labs in over 100 countries. In 2013, after losing her father to terminal brain cancer, Lisa Bamford made a huge “180 degree” career change from being a professional recording and touring musician in Nashville, TN to the world of medical research laboratory instrumentation. This decision brought her back to her birthplace of Raleigh, North Carolina and led her to her current role as the Director of Business Development and Global Marketing at Sciencix. Lisa holds a Bachelor of Music in Classical Piano and Music Theory from Meredith College, post graduate studies in Education and Pedagogy from Belmont University, and a Master of Science from Grand Canyon University. Lisa is President of the World Trade Association Triangle Chapter and serves on the Advisory Board for the Small Business & Technology Development Center.

Jonathan Szucs is the President and Owner of Advanced Superabrasives Inc., which is a company that manufactures superabrasive grinding wheels. Jonathan Is also a member of the North Carolina District Export Council and was elected to the National Association of District Export Councils. In his work with these groups he helps mentor small and medium businesses in exporting to foreign markets. Jonathan is the current Chair of the National Association of District Export Councils and a member of ITAC9.

Aaron Lympany is a video marketing expert and owner of Rhymes Video. More importantly, Aaron holds the firm belief that no video should ever be boring. Aaron and his team have used off-the-wall strategies to generate millions of dollars for businesses across industries from home services and fitness to dentistry and biotechnology. And they’ve made a lot of people laugh along the way. Before founding Rhymes, Aaron co-launched a marketing agency in the home services industry and scaled the business to 7 figures within just 6 months. He led a rebranding project at a global pharmaceutical company. He served as an Infantryman in the US Army. He suited up as a firefighter. And now, he and his team help businesses find and form lasting connections with their customers through content and distribution channels that stand head and shoulders above the crowd. Aaron also serves as the Vice President of the North Carolina World Trade Association Triangle Chapter.

Susanna Hardy is the Chief Content Officer for IBT Online and is proud to have worked with North Carolina’s exporters for more than 4 years, helping them build their online presence to grow their sales, exports, brand and business globally. Susanna is involved in a wide variety of online projects, from website build and optimization to leveraging ecommerce-enabled websites and online marketing. For Susanna, online content stretches from the written word to video, imagery, meta and even code. This holistic approach helps the online business development tools that IBT Online provides its clients, to be best in class.

 

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