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COVID-19 has forced many trade show organizers to replace their traditional events gathering thousands under one roof with virtual ones that can connect businesses with prospective customers around the world.
But what must North Carolina businesses know about the benefits and matchmaking opportunities of virtual trade shows and missions? How can they identify leads and make sales in this new format?
Expert Paul H. Grossman Jr. will answer these questions in a free webinar scheduled Tuesday, July 21, from 11 a.m. to noon. The Economic Development Partnership of North Carolina is presenting the webinar featuring Grossman, U.S. director of OCO Global, an international trade and investment consulting firm based in Ireland.
Grossman has more than 30 years’ experience in international trade and foreign direct investment at both the state and local level in Virginia, South Carolina, and Arizona.