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July 29, 2021

Has the time come for you to digitally transform your B2B sales and marketing efforts?

The global pandemic has changed the way we interact and do business together. B2B sales reps who have traditionally used trade shows, conferences and individual face-to-face meetings to generate new business, have found themselves cut off from these channels while Covid-19 has restrained both travel and meeting activities. These restraints have fueled considerations in many b2b companies: Should we go digital? How do we do it? What does it take? Is it possible? Afterall, our sales process is usually far more complex than in the b2c area….

Join the Economic Development Partnership of North Carolina for webinar to learn what you can achieve with today’s technology – without having millions to invest. We will be joined by Claus Lønborg, who will cover central aspects of planning, implementation, and tracking/measuring of results to help you assess both the investments required and the results you may expect.

About the speaker:

Claus Lønborg is founding partner of Affiinity, responsible for clients and strategy. Affiinity supports companies in the b2b area to digitally transform their sales and marketing efforts to reach new customers targeted and efficiently. Prior to this, he has been CEO for Copenhagen Capacity, the inwards investment agency for the Greater Copenhagen region. During his tenure, Copenhagen Capacity was awarded “World’s Most Innovative” within its field by Financial Times.

Prior to this, he was Executive director for Innovation Center Denmark, Shanghai. Most of Claus’ career is however from the private sector, where he had held international sales and marketing positions Rockwool, Arla Foods, AP-Moller Maersk and IBM. Through these jobs, Claus has built his international sales- and marketing experience from activities and responsibility areas spanning across America, Europa and Asia.

Date/Time: Thursday, July 29, 2021, 10AM EST-11AM EST